The difference between “good” and “awesome” often requires just a little more work.
Digitwirl is a site that could just blog about making tech easier. They could even do a video showing you how to use tech – and they’d probably be “successful” at doing both of them, too. Instead, they chose to make short content-rich video episodes that are enjoyable to watch and engaging. The result is that ABC, Fox, Lifetime, and other media channels talk about them. Had they gone the “good enough” route, we wouldn’t be talking about them.
And that’s the reward of being awesome, isn’t it?